Tacolicious Tacos

Tuesday, we made a late night dash to Tacolicious on Chestnut Street for some Carnitas tacos.  It’s amazing that for $4, you can get a delicious taco plus chips and a big serving of their spicy, mint infused salsa.  Trust me on this, it’s all about the salsa.  You can taste the inspired goodness in this fresh, zesty, deliciously textured dipping perfection.  A must have…

Another exciting thing about Tacolicious is how they have developed their business.  I listened to the owner, Joe Hargrave, talk about how they have used social media to expand their positioning.  Initially, he started a small taco stand at the Ferry Building Farmer’s Market, sourcing farm fresh ingredients for his special Mexi-Cal cuisine.  As the customer base grew, he was able to move into the current restaurant location on Chestnut.   (He actually already had the struggling Laola restaurant in that space, but the Tacolicious concept proved to be more inviting and profitable so he reinvented.)  Since then, Tacolicious has added a mobile food truck to its caderie of offerings in San Francisco.  He credits social media with providing a direct medium for customer interaction.  This has fostered the growth of his taco enterprise by directly communicating information regarding in-house specials and the location of the mobile unit with  the Tacolicious community.

An inspired and organic approach to creating and developing delicious Mexican food, as well as building a loyal following through social media, have positioned Tacolicious for long-term, sustainable growth.  Look out for them at the weekly Off the Grid events.  And, definitely try the salsa. : )


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One Response to Tacolicious

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